Press trip 11Fountains – press coordination

Role: press coordinator

In a collaboration between our press team and the international marketing campaign team, a press trip was organised for the opening and launch of 11Fountains. In each of the eleven cities of Friesland, a new fountain designed by internationally acclaimed artists was built to promote an innovative new art route.

Due to climate change, the chances of an ‘Elfestedentocht’ (eleven city ice skating tour) taking place in Friesland are diminishing. In an effort to create a new type of Eleven City Tour, curator Anna Tilroe invited eleven high-profile acclaimed artists from all over the world to design a fountain for each of the cities of Friesland.

In a small team, we created a press programme for around 15 international journalists to visit as many of the fountains as possible within a two-day programme. Side programmes were created for projects Farm of the World and Potatoes Go Wild.

Header image by Ruben van Vliet.